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Salesforce MCC-201 (Marketing Cloud Connect Essentials) Certification Exam is designed to validate the knowledge and skills of individuals in integrating and managing Salesforce Marketing Cloud with other Salesforce products. Marketing Cloud Connect Essentials certification exam is ideal for professionals who are responsible for configuring, implementing, and managing Marketing Cloud Connect.
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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q135-Q140):
NEW QUESTION # 135
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?
- A. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
- B. Create and send to a sendable data extension containing those needed fields using a query activity.
- C. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
- D. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
Answer: B
Explanation:
To send an email with 10 personalized fields from multiple data extensions to an audience of over one million subscribers, Northern Trail Outfitters should create and send to a sendable data extension containing those needed fields using a query activity. A query activity can join and filter data from multiple data extensions and populate a sendable data extension with the required fields for personalization. This will improve the email send performance and avoid timeouts or errors. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_send_email_using_a_data_extension.htm&type=5
NEW QUESTION # 136
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
- A. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
- B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
- C. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
- D. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
Answer: B
Explanation:
To simplify the sending process using Marketing Cloud with as little additional setup as possible, the customer should create a journey and use Salesforce Data and the Reports object as the entry source. This will allow them to use their existing complex reports in Sales Cloud as criteria for injecting contacts into the journey and sending them emails. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_jb_salesforce_data_event.htm&type=5
NEW QUESTION # 137
NTO wants not only to send to their best customers, but also those most likely to buy.
What data will be helpful to send out an email which increases purchase frequency? Choose All that apply
- A. lifetime purchase value
- B. conversion rate
- C. last purchase date
- D. proximity to store
Answer: A,B,C
NEW QUESTION # 138
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Triggered Automation> Import > Data Extension Extract > Marketing Journey
- B. Scheduled Automation > File Transfer > Import > Series of Query Activities
- C. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
- D. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
Answer: D
Explanation:
To import the data, segment the data, and execute the daily sends as soon as the file is generated by the data lake instance, Northern Trail Outfitters should use a triggered automation that contains an import activity, a series of query activities, and a series of sends. A triggered automation can start when a file is dropped in a specified location, such as an FTP folder. An import activity can import the file into a data extension. A series of query activities can segment the data based on the criteria for different campaigns. A series of sends can send the emails to the segmented data extensions. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_import_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_create_a_user_initiated_email_interaction.htm&type=5
NEW QUESTION # 139
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Salesforce Entry Event > Query Activity > Automation Studio Activities
- B. Import Activity > Decision > Journey Activities
- C. Query Activity > Data Extension Entry Source > Journey Activates
- D. Query Activity > API Event > Automation Studio Activities
Answer: C
NEW QUESTION # 140
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